McDonald’s are cel mai bun ad difuzat in Campionatul Mondial de Fotbal

In Campionatul Mondial de Fotbal 2014, marile companii platesc bani grei in advertising, in special atrunci cand vor ca produsele lor sa fie  endorsate de vedete internationale arhi-cunoscute. Nu si McDonald’s! Cel mai mare retailer world-wide din categoria Food a ales oameni obisnuiti pentru protagonistii reclamei lor difuzate in timpul campionatului. La capitolul creativitate stau foarte bine! Si nu o spun doar eu, ci o confirma si  premiul 2014 Creative Marketer of the Year Award obtinut de la The Cannes Lions International Festival of Creativity. 

Dupa parerea mea, acesta este si motivul pentru care spotul lor este cel mai bun spot din timpul campionatului de fotbal din acest an. Daca nu ma credeti, va las sa va convingeti singuri : )

 

Sursa foto: WorldCup2014places

About Andreea Baudici

I help Millennials overcome their fears, unlock their true potential and achieve their life and career goals through self-awareness, emotional intelligence and coaching techniques [See 'What is coaching' section for further details]. As a Millennial myself I fully understand and empathize with all the changes in our society that were not there 20y ago: fast paced environment, technology, social pressure and high expectations which today leads to anxiety and general overwhelm. If you ever feel stuck, confused, demotivated or you just want to better understand yourself and improve your life quality don't hesitate to write me and we'll figure it out from there. We are all different and that is what makes as unique.

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