Infografic: Ce este Digital Marketing?

Digital Marketing sau Online Marketing, Promovare Online, Internet Marketing, Online Advertising, toate inseamna acelasi lucru:

marketarea unui brand/produs/serviciu/organizatie folosind new media (old media fiind publicitatea traditionala: TV, radio, print), adica toate canalele si activitatile care se desfasoara online. Toate acest activitatile sunt conectate cumva la internet si nu ar putea avea loc in absenta acestuia.

Printre activitatile principale de DIGITAL MARKEING se numara:

1. WEBSITE – suportul pe care este prezentat produsul.

2. CONTENT CREATION – umplerea siteului cu continut

3. SEM Search Engine Marketing: prin SEO (Search Engine Optimisation) – optimizarea siteului pentru a fi vizibil in rezultatele cautarilor pe Google/Yahoo/Bing/Yandex si PPC (pay per click) Advertising. Sa nu uitam de Web-Analytics: interpretarea datelor despre trafic si conversii si optimizarea acestora.

4. SOCIAL MEDIA MARKETING – promovarea siteului pe retelele de socializare: Facebook, Pinterest, Instagram, Twitter, g+, LinkedIn, Tumblr, etc.

5. AFFILIATE MARKETING – promovarea produselor pe alte siteuri in schimbul unui comision fix sau prcentual.

6. DISPLAY ADVERTISING – promovarea produselor prin cumpararea de trafic

7. E-MAIL MARKETING – promovarea produselor catre abonatii siteului

8. MOBILE ADVERTISING – optimizarea siteului pentru afisarea pe mobil sau tableta, cat si crearea de reclame special create pentru acest mediu.

Infografic: Ce este Digital Marketing?

infographic - digital marketing


Sursa infografic. 

About Andreea Baudici

I help Millennials overcome their fears, unlock their true potential and achieve their life and career goals through self-awareness, emotional intelligence and coaching techniques [See 'What is coaching' section for further details]. As a Millennial myself I fully understand and empathize with all the changes in our society that were not there 20y ago: fast paced environment, technology, social pressure and high expectations which today leads to anxiety and general overwhelm. If you ever feel stuck, confused, demotivated or you just want to better understand yourself and improve your life quality don't hesitate to write me and we'll figure it out from there. We are all different and that is what makes as unique.

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